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After Bing! has started to be on service, thoughts that bing will be a serious rival to google services has been increased. Microsoft couldn't make it with live search, however now seems more disputed with bing.

Shortly after Bing search service, Microsoft put Webmaster Center on service that can surely effect competition. ( I also have added my site to bing with its webmaster center. If you have a website you should have a look at it, has some useful features...)

There are also many services like adcenter publisher program to developer center. Nevertheless, adcenter program is only for U.S at this time. But it will be soon can be used on other countries I think. That will truly be a competitor against Google Adsense.

We can't know Microsoft's Bing will be preffered rather than Google services, but it is certain that Microsoft is getting into market more assertive...